Diana Llaurillard joined the DfES In 2002 on a three-year secondment from the Open University to lead the development of an e-learning strategy. As she said in her inaugral lecture for the Insitute of education (Ref 1)
"I was fortunate to coincide with Charles Clarke's arrival as Secretary of State. In his earlier work as Minister of State he had laid the foundations for the embedding of ICT across the school curriculum, and he was keen to build on this, and take on ICT as part of his portfolio of particular concerns. This meant that it was now possible to make the e-learning strategy genuinely cross-sector. It was his analysis that identified the four ways in which technology was to contribute to education: through personalisation, flexibility, inclusion and productivity. It was a brilliant encapsulation of what was needed. The policy ambitions had identified the first three as fundamental requirements of reform in all phases of education; and as I have shown, none of them is feasible unless we achieve a different level of productivity in our educational system – more of the same will not do it. For this reason, Charles Clarke looked to technology to help us meet the vaunting ambitions of our educational aims, and gave his backing to an elearning strategy that would be appropriate.
Accordingly, the Government's e-learning strategy, published in 2005, took the four challenges of personalisation, flexibility, inclusion, and productivity as the defining focus for the contribution that digital technologies should be
making to education."
1. Laurillard, D. 2008 "Digital technologies and their role in achieving our ambitions for education" Inaugral Lecture Institute of Education See http://eprints.ioe.ac.uk/628/1/Laurillard2008Digital_technologies.pdf